SuchitwaBodhanaYajnam A Citizens’ Movement for Cleanliness

Abstract

Suchithwa Bodhana Yajnam (SBY) is a pilot movement of the people, bythe people and for the people intended to make an existing district inKerala a model for cleanliness, environment protection and health care.The district chosen is Ernakulam, the industrial and commercial capital ofKerala. The zeal of the movement is to lead the district to sustainability inenergy, food and waste management in due course. The movement issupporting the attempts of the State Government in this direction, especiallythe Suchithwa Mission of Kerala. Started in 2010 under the initiative ofRenewable Energy Centre, Mithradham, Chunangamveli, coordinated bythe Rajagiri Outreach, Kalamassery and Sahrudaya Services and Charities,Rajagiri, the movement has added to its ranks and files many institutions,organizations and individuals of the district in three years time. Citizensare welcome to join the movement without any form of discrimination.
Institutions and individuals working with similar vision are seen as cotravelers.and not as competitors by all the existing partners of SBY. Theco-travelers will be supported by all possible means to achieve our commongoal. The dynamics of the movement is documented for replication toother districts of India and other developing countries facing similarproblems.