Sentiment analysis of consumer reviews – a comparison of organic and regular food products usage

Rajeswari B; Madhavan S; Ramakrishnan Venkatesakumar; Riasudeen S

Rajeswari B
Madhavan S Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli, India
Ramakrishnan Venkatesakumar Department of Management Studies, Pondicherry University, Pondicherry
Riasudeen S Department of Management Studies, Pondicherry University, Pondicherry

Keywords: Organic, eWOM, Sentiment analysis, Grocery, Review length

Abstract

This study aims to compare online review characteristics, review length and review sentimentscore between “organic” and “regular” food products. In addition, variations in the consumer sentiment scores across the review lengths are studied.