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Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.
  • The submission has not been previously published, nor is it before another journal for consideration (or an explanation has been provided in Comments to the Editor).
  • The submission file is in OpenOffice, Microsoft Word, or RTF document file format.
  • Where available, URLs for the references have been provided.
  • The text is single-spaced; uses a 12-point font; employs italics, rather than underlining (except with URL addresses); and all illustrations, figures, and tables are placed within the text at the appropriate points, rather than at the end.
  • The text adheres to the stylistic and bibliographic requirements outlined in the Author Guidelines.

Author Guidelines


  • The authors of original research should present an accurate account of the work performed and the results followed by an objective discussion of the significance of the work. Fraudulent or inaccurate statements constitute unethical behavior and are unacceptable.
  • The authors may be asked to provide the raw data of their study together with the manuscript for editorial review.
  • Authors must ensure that they publish only original works and any work or words of other must be properly cited.
  • Plagiarism may be in many forms such as claiming someone else paper as their own, to copying or paraphrasing substantial parts of another paper. Plagiarism in all its forms is an unethical behavior and is unacceptable.
  • The authors must enclose along with the manuscript the undertaking that (i) the article contains the original work of the author(s); (ii) it is neither published earlier nor being considered for publication elsewhere; and (iii) there is no copyright violations with regard to the material used in the article.
  • The persons who meet the following authorship criteria must be listed as authors in the manuscript.
  1. Made significant contribution to the conception, design, execution, data acquisition, or analysis/interpretation of the study and
  2. Drafted the manuscript or revised it critically and
  • Has seen the final version of the paper and has agreed to submit the manuscript for publication in the journal

All other persons who have made substantial contributions but do not meet the criteria for authorship must not be listed as an author but should be acknowledged in the acknowledgments section after obtaining due permission.

  • The corresponding author must ensure that only appropriate coauthors are listed in the manuscript and must ensure that all coauthors have seen the final version of the manuscript and agreed to its publication in the journal.
  • Authors must disclose all conflict of interest that might influence the results which include financial grants, personal relationships or memberships.
  • Authors must ensure that they have acknowledged and cite the publications that have helped them to carry out the submitted work.
  • If the work involves chemicals, procedures or equipment that have any unusual hazards inherent in their use, the authors must clearly identify these in the manuscript.
  • If the work involves animals or human participants then the appropriate institutional committee approval should have been obtained.
  • Authors must participate in the peer review process and cooperate fully by responding promptly to editors emails regarding raw data, ethics approval, and consent of participants.
  • When the author detects any significant errors or inaccuracies it is the author’s responsibility to correct the paper or retract the paper. Also, when any third party identifies that there are significant errors or inaccuracies in the published work then it is the author’s responsibility to correct the paper or retract the paper.





Privacy Statement



  • Editors must evaluate the submitted manuscripts based on the academic merit of the manuscript and its relevance to the scope of the journal. The manuscript must not be evaluated based on the gender, race, religion, citizenship or institutional affiliation. The chief editor has the full authority over the entire editorial content of the journal and the timing of publication of the content
  • Editors will not disclose any information about the submitted manuscript to anyone other than the corresponding author, reviewers and editorial advisers as appropriate.
  • Editor or Editorial Board members will not use unpublished information disclosed in a submitted manuscript for their own research purposes without the author’s written consent.
  • Editors will recuse themselves from considering manuscripts in which they have a conflict of interest with any of the authors, companies or institutions connected to the papers. They will ask another editorial board member to evaluate the manuscript.
  • The editors will ensure that all submitted manuscripts that are considered for publication will undergo peer review by at least one peer reviewer who is an expert in the field.
  • The editor is responsible for deciding which of the manuscripts submitted to the journal will be published based on the validation of work in question, its importance to researchers and readers, reviewer’s comments and other legal requirements such as copyright infringement and plagiarism. The editor may confer with other editors in making this decision.
  • Editors will take responsive measures when ethical concerns are raised with regard to a submitted manuscript or published paper.
  • If the investigation reveals that the ethical concern is well-founded a correction, retraction, expression of concern or other note may be published in the journal.
  • Similarity (“plagiarism”) detection software (Plagiarism Checker X) must be used at the editorial level to discover potential misconduct in the form of plagiarism or duplicate/redundant at the submission





            The reviewer who feels unqualified to review the assigned manuscript or affirms that he or she cannot meet the deadline for completion of the review should immediately notify the editor and excuse himself or herself from the process of reviewing this manuscript.

  • The reviewer should inform the editor and recuse himself or herself from reviewing the manuscript if there is a conflict of interest. Specifically, the reviewer should recuse himself or herself from reviewing any manuscript authored or coauthored by a person with whom the reviewer has an obvious personal or academic relationship, if the relationship could introduce bias or the reasonable perception of bias.
  • The reviewer should treat the manuscript in a confidential manner. The manuscript should not be disclosed to or discussed with others except as authorized by the editor.
  • The reviewer should approach the peer-review job objectively. Personal criticism of the author is unacceptable.
  • The reviewer should not use for his or her own research any part of any data or work reported in submitted and as yet unpublished articles.
  • The reviewer should immediately notify the editor of any similarities between the manuscript under review and another paper either published or under consideration by another journal. The reviewer should immediately call to the editor’s attention a manuscript containing plagiarized material or falsified data.


W. Benoy Joseph                                          

Professor Emeritus of Marketing

Ahuja College of Business

Cleveland State University

2894 Huntington Rd

Cleveland, OH 44120, USA

 Neetu Jain

  Indian Institute of Public Administration

  New Delhi

 Priya Nair Rajeev

 Asst. Professor (OB & HR Area)

 Indian Institute of Management Kozhikode

 IIMK Campus P.O, Kunnamangalam; Kerala- 673 570

 Himanshu Joshi

 Associate Professor

 FORE School of Management

 New Delhi

 Surabhi Singh

 Associate Professor – Marketing

 IMS Ghaziabad


 Assistant Professor- Marketing Area

 Shri Dharmasthala Manjunatheshwara Institute for Management Development (Sdmimd)

 No. 1, Chamundi Hill Road, Siddharthanagar Mysore - 570011,

 Karnataka, INDIA

 Shalini Taneja

Associate Professor

FORE School of Management, New Delhi

 Jatinder Kumar Jha

 Assistant Professor in HRM area 

 XLRI-Xavier School of Management, Jamshedpur

 Pravakar Sahoo


 Institute of Economic Growth

 Delhi University Enclave

 Delhi - 110007